its a step by step depiction of what you and your brand stands for ..

and do it unapologetically..(in the form of carousel)

1. I started with the brand, not the design.

to depict this ..i have to first know what your brand does ..because misinformation costs more..

What do they sell? → Why did they build it? → Who does it help? → What makes it different?

The goal was to find the story hiding behind the product.

2. I looked for the bigger story.

Saathi wasn’t simply selling biodegradable pads.

There was a bigger chain:

Banana waste → farmers → women → menstrual health → environment

That became the backbone of the story.

3. I researched how the story should be told.

I studied the brand’s existing communication along with Instagram and LinkedIn content formats, competitor positioning, storytelling patterns and audience behaviour.

Resources I used included:

Brand website & socials · Founder interviews · Google · Competitor pages · Instagram · LinkedIn · Industry articles

4. Then came the visual language.

I wanted the design to feel purpose-driven, human and memorable—without making the page look like a typical sustainability infographic.

So I used:

Purple + paper texture + organic elements + bold typography + real photographs + simple visual cues